The Virginia Lottery has a strong following of Gen-X and Boomer customers. But they wanted to speak to a new audience. Enter Millennial experience. So we took #YOLO and made it #YOYO: You Only Yacht Once. Through both a throwback rap video and family vacay scenario, we made a series of social campaigns, influencer content, Yacht Rock Pandora playlists and digital eye candy. Because who doesn’t love a good drone shot of a yacht?