How do you make the best better? You go big. In 2018 Yebo launched the first national campaign for sweetFrog. A new brand personality and voice were key in telling the story of the number one fro-yo chain in the US. And this new voice, quite literally, came out of elements that are already ingrained in the brand — sweetFrog’s mascots, Scoop and Cookie, as they appear on the frozen yogurt cups.

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