When an agency does work for a local auto dealer you can usually expect to see a spokesperson, a cringe-worthy jingle or a montage of running footage that looks nothing like the city.

With Richmond Honda we broke the mold. We pulled in an A-list film crew with high-tech equipment to capture the s-turns, city skylines and vistas of our very own river city. What would normally be Los Angeles highways and streets turned into the bridges, cobblestones and neighborhoods of our beloved RVA.

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