We made celebrating better.

After last year’s lackluster celebrations, Virginians are itching, practically scratching, for this holiday season. The Lottery appreciated the little things last year, but this year calls for something else—something bigger, something . . . well, better, where no décor is too gaudy, no gesture too kind. Coming off the summer “Everyday Wins” campaign, the Lottery’s holiday campaign evolves what it means to play and win together. Virginians all celebrate differently, but one thing rings true: the holidays are everything (including your grandma that still gets down).

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