Virginians love their Scratchers. They make up for half of Virginia Lottery’s sales. With multiple games being launched each month, it’s a culture that was worth creating a brand campaign around. Emerging from a pivotal year, “Everyday Wins” celebrates not only Scratcher wins of all sizes, but human victories as well. Everyday wins come in many forms, whether it’s simply a Friday meeting being canceled, hearing your favorite song at the perfect moment or a win on a Scratcher ticket, big or small. This integrated campaign embraces those moments of joy and surprise.