We made your #OOTD better.

Cato wants you to look your best all year long. Which means constantly updating. As one of the oldest national retail brands of its size, Cato’s marketing strategy has evolved with the times and trends as often as their fashion line. Today, the seasonal spots tell a familiar story that goes beyond style to resonate with the core customer. Just ask the thousands of women a day who tag the brand with their #OOTD on social media.

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