For many, their lucky number is their anniversary or idol’s jersey. But more than that, it’s a feeling. What makes your #1 the one? Or the five or eight or twelve? The Virginia Lottery asks in the introduction of CASH POP, a game where players pick a number 1-15. Not only was this a chance to brand and launch something entirely new, but it gave us the opportunity to speak to a younger audience too. From chill Two to crazy Eight, love-struck Fourteen to fuddy-duddy Four, there’s a number out there for every player.

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